1、题目关键词：entertainmentmerchandising
2、答题要领：
(1)Brieflystatethemainideaofthereadingpassage.
(2)Concentratingonthelecturegivenbytheprofessor.Whenorallysummarizingthelecture,testtakersaresupposedtoincludethemainpointsandsomekeyexamplesaswell.
3、阅读材料要点：
(1)entertainmentmerchandisingisamarketingstrategywherethebrandorimageofoneproductisusedtosellanother.
(2)Forexample,thesuccessofachildren'sTVshowmaybringaboutthemarketingoftoysresemblingthecharactersinthatshowandviceversa.
4、听力材料要点：
(1)theprofessorfirstusedhischildhoodexperiencetoillustratewhatistalkedaboutinthereadingpassage.HeandhisfriendslovedtowatchaTVprogramcalledActionHeroandthencameacrosstheActionHerotoyinsomestore.ItwasverynaturaltoownatoyresemblingonecharacterofaTVshowhelovedtowatch.(2)thesecondexampleisabouthis7-year-olddaughter.HisdaughterandherfriendslovedtoplaywithababydollnamedRosa.Oneday,hisdaughterrantohisprofessorexcitedlybecauseanewTVprogramwillbeshotwithRosabeing.Understandably,theTVprogramwillbeaspopularasthedoll.
5、模板：
(1)Inthissetofmaterials,thereadingpassageis(thetitleofthereadingpassage)andthelisteningmaterialisalecturebyaprofessoronthesametopic.当然，如果你觉得你的听力材料的理解率很高也不用谈及阅读材料中的内容。只是第一段说起来实在太easy了。
(2)Inthereadingpassage,theuniversitymadeanannouncementthat...本段可以省略，但是前提是你对于听力材料理解率很高，不会时间未到却无话可说了。
(3)Inthelecture,theprofessor...不但要包括主要的观点而且最重要的是要包括教授举出的例子。
