Sustainable tourism is “tourism which meets the needs of present visitors and host regions while protecting and enhancing opportunity for the future” (World Tourism Organisation)
1.Being different
2. Achieving authenticity
3. Reflecting community values
4. Understanding and targeting the market
5. Enhancing the experience
6. Adding value
7. Respecting natural and cultural values
8. Achieving conservation outcomes
9. Having good ‘content’ (‘telling the story’)
10. Achieving excellence and innovation in design
11. Providing mutual benefits to visitors and hosts
12. Building local capacity
世界旅游组织：可持续旅游是“满足当前游客和本地区的需求，同时保护和增强未来机会的旅游”。
1。具有特色
2。实现真实性
3。反映社会的价值取向
4。认识并定位市场
5。加强旅游体验
6。增值服务
7。尊重自然和文化价值
8。实现保护成果
9。具有良好的'内容'（'讲故事'）
10。实现卓越的设计和创新
11。向旅客提供互惠互利
12。当地能力建设
