Procter & gamble co., LTD. Is a U.S. consumer commodity producers, is currently the world's largest commodity one of companies. Headquartered in the United States in Cincinnati, Ohio, there are thousands of employees around the world. Procter & gamble's products involved in all aspects, such as: shampoo, hair care, cosmetics, baby care products, women's health supplies, medicine and food, etc. Procter & gamble's products in the world have a considerable reputation, operating more than 300 brands, sold to many countries, and has set up factories in more than 80 countries and companies. In p&g's marketing strategy undoubtedly become the magic weapon for winning the multi-brand strategy. From procter & gamble's brand strategy research, this paper explore its brand in the process of the development of the fine, find out the problems existing in the brand strategy ?
宝洁公司
Procter & gamble company
全球最大日用品公司
The world's largest commodity company
多品牌策略
Multi-brand strategy
