拥有运动服装、运动鞋、运动器材等多个产品系列的专业化体育用品公司。
With sports apparel, sports shoes, sports equipment and other specialized products sporting goods company。
在产品开发方面，李宁公司投资数千万元建立了亚洲一流的产品设计开发中心，引进了国际先进的开发管理机制，并聘请了国内外一流的设计师、版师、以及专业的开发管理人才，加强市场调研和设计开发力量，以逐步提高产品的科技含量和整体品质，增强品牌的竞争力。
In product development，Li Ning, established companies to invest tens of millions of Asian first-class product design and development center，Introduced the international advanced management system development，And hired a domestic first-class designers, version of the division,and professional development of management personnel，Strengthen the power of market research and design development，to gradually improve the technological content and overall quality，and enhance the competitiveness of the brand。
在营销网络的建设上，李宁公司可以说是业绩卓著。从90年在北京开设第一家专卖店至今，公司在全国已拥有专卖店近700家，销售网点达3000余个，城市覆盖率达95％以上。在同类产品中，市场占有率位居第一。李宁公司还开发了领先的店面识别系统，通过采用统一鲜明的店面装饰，达到了强烈的店面识别效果。"源于体育、用于体育"是李宁公司一贯坚持的宗旨。
In the construction of marketing network，Li Ning, the company can be said to outstanding performance。90 years from the first store opened in Beijing today，the company in the country has nearly 700 stores，more than 3,000 sales outlets, more than 95% urban coverage。Similar products in the market share in the first place。Li Ning has also developed a recognition system leading stores，By adopting a unified distinctive decoration store，To identify the effect of a strong store。" From the sport、for sport " is Li Ning, the company has consistently adhered to the purpose
