语言艺术对于商务谈判的作用或者意义
The Role (and importance) Language Art Plays in Business Negotiations
商务谈判的过程实质就是谈判者运用语言进行协调磋商、谋求一致的过程。而在谈判中如何把思维的结果用语言准确地再现出来，则反映了一个谈判者的语言能力，如果谈判的技巧不合适，不但会造成双方发生冲突，有可能会导致贸易失败，更有可能造成经济上的损失。语言运用得是否得当，往往能决定一次谈判的成败，因此，了解并掌握好商务谈判中语言的技巧是双方达成协议的关键所在。
The process of a business negotiation is, as a matter of fact, a process of mutual coordinating, view exchanging in the effort of reaching an agreement by means of language between the two parties. Negotiators' language skills are mainly shown in how effectively and accurately they convert their thoughts into verbal language. Inappropriate approaches may not only bring conflicts between the two parties, but also may fail a potential trade, or even worse, cause economic losses. Language skills may play a vital part in the success of bussniss negotiations. Therefore, to have a good understanding as well as a mastery of language skills is the key for two parties to come to terms.
